About the book
Respect, responsibility, and honesty sound great. But they’re big abstract ideas that seem completely clear until we’re asked to define and apply them in the complicated, messy, human situations of real life. The Little Book of Design Research Ethics aims to provide practical guidance we can use in the work we do every day. This book is a guide on how to seek and share insights about people’s lives in an ethical way. Though it was originally created for IDEO designers, we realized it offers practical guidance to a wide range of situations where people’s trust and respect are at stake. We hope you’ll find it useful.